Privacy Policy

Privacy Statement

 

This Privacy Statement explains our practices, including your choices, regarding the collection,use, and disclosure of certain information, including your personal information in connection with the Memory Lane Movies.

 

Contacting Us

 

If you have general questions about your account please get in touch with us via the  “Contact Us” tab on our website.

 

The data controller of your personal information is Memory Lane Movies Pty Ltd t/as Memory Lane Movies. Please note that if you contact us to assist you, for your safety and ours we may need to authenticate your identity before fulfilling your request.

 

Collection of Information

 

We receive and store information about you such as:

 

  • Information you provide to us:
    • We collect information you provide to us which includes: your name, email address, payment method(s), telephone number, and other identifiers you might use (such as an in-game name). This will include gender and date of birth if you join an ad supported subscription plan. We collect this information in a number of ways, including when you enter it while using our service, interact with our customer service, or participate in surveys or marketing promotions;
    • information when you choose to provide ratings, taste preferences, account settings (including preferences set in the "Account" section of our website), or otherwise provide information to us through our service or elsewhere.

 

  • Information we collect automatically: We collect information about you and your use of our service, your interactions with us and our advertising, as well as information regarding your network, network devices, and your computer or other Memory Lane Movies capable devices you might use to access our service (such as gaming systems, smart TVs, mobile devices, set top boxes, and other streaming media devices). This information includes:
    • your activity on the Memory Lane Movies service, such as title selections, shows you have watched, ads viewed (if applicable) and search queries;
    • your interactions with our emails and texts, and with our messages through push and online messaging channels;
    • details of your interactions with our customer service, such as the date, time and reason for contacting us, transcripts of any chat conversations, and if you call us, your phone number and call recordings;
    • device IDs or other unique identifiers, including for your network devices (such as your router), and devices that are Memory Lane Movies capable on your network;
    • resettable device identifiers (also known as advertising identifiers), such as those on mobile devices, tablets, and streaming media devices that include such identifier;
    • device and software characteristics (such as type and configuration), connection information including type (wifi, cellular), statistics on page views, referring source (for example, referral URLs), IP address (which can be used to tell us your general location, such as your city, state/province, and postal code), browser and standard web server log information;
    • information collected via the use of cookies, web beacons and other technologies, including ad information (such as information on the availability and delivery of ads, the site URL, as well as the date and time).

 

  • Information from partners: We collect information from other companies with whom you have a relationship (“Partners”). These Partners might include (depending on what services you use): your TV or internet service provider, or other streaming media device providers who make our service available on their device; mobile phone carriers or other companies who provide services to you and collect payment for the Memory Lane Movies service for distribution to us or provide pre-paid promotions for the Memory Lane Movies service; and voice assistant platform providers who enable interaction with our service through voice commands. The information Partners provide us varies depending on the nature of the Partner services, and may include:
    • search queries and commands applicable to Memory Lane Movies that you make through Partner devices or voice assistant platforms;
    • service activation information such as your email address or other contact information;
    • IP addresses, device IDs or other unique identifiers, as well as associated pre-paid promotion, billing and user interface information, that support user authentication, the Memory Lane Movies service registration experience, Partner payment processing, and the presentation of Memory Lane Movies content to you through portions of the Partner user interface.

 

  • Information from other sources: We also obtain information from other sources. We protect this information according to the practices described in this Privacy Statement, plus any additional restrictions imposed by the source of the information. These Sources vary over time, but could include:
    • service providers that help us determine a location based on your IP address in order to customize our service and for other uses consistent with this Privacy Statement;
    • security service providers that provide us with information to secure our systems, prevent fraud and help us protect the security of Memory Lane Movies accounts;
    • payment service providers that provide us with payment or balance information, or updates to that information, based on their relationship with you;
    • advertisers that run ad campaigns on Memory Lane Movies (“Advertisers”) that might provide us with: identifiers (for example, cookies or resettable identifiers); and information about your interests, including demographic information and your activities online (such as websites visited, apps used and ads viewed);
    • service providers that facilitate the sale, operations, and management of ads, in the context of our ad supported subscription plans (“Ad ServiceProviders”)
    • ad measurement companies that support Memory Lane Movies and Advertisers in understanding the effectiveness of ad campaigns run on Memory Lane Movies (“Ad Measurement Companies”);
    • online and offline information providers to support our ad supported subscription plans;
    • online and offline data providers, from which we obtain aggregated demographic, interest based and online advertising related data;
    • publicly-available sources such as publicly available posts on social media platforms and information available through public databases associating IP addresses with internet service providers (ISPs);

 

Use of Information

 

We use information to provide, analyse, administer, enhance and personalise our services and marketing efforts, to provide, analyse, administer, enhance and select ads in connection with our ad supported subscription plans, to process your registration, your orders and your payments, and to communicate with you on these and other topics. For example, we use such information to:

  • provide you with customised and personalised viewing recommendations for movies, and  TV shows we think will be of interest to you (collectively“content”);
  • determine your general geographic location (such as your city, state/province, and postal code);
  • provide localised content;
  • determine your ISP to support network troubleshooting for you (we also use aggregated ISP information for operational and business purposes);
  • help us quickly and efficiently respond to inquiries and requests;
  • coordinate with Partners on making the Memory Lane Movies service available to members and providing information to non members about the availability of the Memory Lane Movies service, based on the specific relationship you have with the Partner;
  • secure our systems, prevent fraud and help us protect the security of Memory Lane Movies Accounts;
  • prevent, detect and investigate potentially prohibited or illegal activities, including fraud, and to enforce our terms (such as determining whether and for which Memory Lane Movies Signup offers you are eligible and determining whether a particular device is permitted to use the account consistent with our Terms of Use);
  • analyse and understand our audience, improve our service (including our user interface experiences and service performance) and optimise content or ad selection, recommendation algorithms and delivery;
  • communicate with you concerning our service so that we can send you news about Memory Lane Movies, details about new features and content available on Memory Lane Movies, special offers, promotional announcements, consumer surveys, and to assist you with operational requests such as password reset requests. These communications may be by various methods, such as email, push notifications, text message, online messaging channels.

 

Disclosure of Information

 

We disclose your information for certain purposes and to third parties, as described below:

 

  • We share your information as needed for: providing you with access to our services; providing customer support; making decisions about service improvements; content development; and for other purposes described in the Use of Information section of this Privacy Statement.

 

  • Service Providers: We use other companies, agents or contractors ("Service Providers") to perform services on our behalf or to assist us with the provision of services to you. For example, we engage Service Providers to provide marketing, advertising, communications, security, infrastructure and IT services, to customise, personalise and optimise our service, to provide bank account or balance information, to process credit card transactions or other payment methods, to provide customer service, to analyse and enhance information (including information about users interactions with our service), and to process and administer consumer surveys. We engage Ad Service Providers in the context of our ad supported subscription plans. In the course of providing such services, these Service Providers may have access to your personal or other information. We do not authorise them to use or disclose your personal information except in connection with providing their services (which includes maintaining and improving their services).

 

  • Partners: As described above, you may have a relationship with one or more of our Partners, in which case we may share certain information with them in order to coordinate with them on providing the Memory Lane Movies service to members and providing information about the availability of the Memory Lane Movies service. For example, depending on what Partner services you use, we may share information:
    • in order to facilitate Partner pre-paid promotions or collection of payment for the Memory Lane Movies service for distribution to us;
    • with Partners who operate voice assistant platforms that allow you to interact with our service using voice commands;
    • so that content and features available in the Memory Lane Movies service can be suggested to you in the Partner’s user interface. For members, these suggestions are part of the Memory Lane Movies service and may include customised and personalised viewing recommendations.
    •  
  • Advertisers/Ad Measurement Companies: We may share information collected from or about you with Advertisers and/or Ad Measurement Companies to select advertisements, and measure and improve advertising effectiveness. As a reminder, please see the Information from Other Sources section above if you have questions regarding the role of Advertisers or Ad Measurement Companies.

 

  • Promotional offers: We may offer joint promotions or programs that, in order for your participation, will require us to share your information with third parties. In fulfilling these types of promotions, we may share your name and other information in connection with fulfilling the incentive. Please note that these third parties are responsible for their own privacy practices.

 

  • Protection of Memory Lane Movies and others: Memory Lane Movies and its Service Providers may disclose and otherwise use your personal and other information where we or they reasonably believe such disclosure is needed to (a) satisfy any applicable law, regulation, legal process, or governmental request, (b) enforce applicable terms of use, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address illegal or suspected illegal activities (including payment fraud), security or technical issues, or (d) protect against harm to the rights, property or safety of Memory Lane Movies, its users or the public, as required or permitted by law.

 

  • Business transfers: In connection with any reorganisation, restructuring, merger or sale, or other transfer of assets, we will transfer information, including personal information, provided that the receiving party agrees to respect your personal information in a manner that is consistent with our Privacy Statement.

 

Whenever in the course of sharing information we transfer personal information to other countries we will ensure that the information is transferred in accordance with this Privacy Statement and as permitted by the applicable laws on data protection. Personal information transferred (such as name and contact information) may be saved electronically on servers located (for example) in the United States, Singapore and/or Ireland operated by our Service Providers for record keeping purposes and other purposes as set out in this Privacy Statement.

 

You may also choose to disclose your information in the following ways:

  • certain portions of our service may contain a tool which gives you the option to share information by email, text message and social or other sharing applications, using the clients and applications on your smart device;
  • social plugins and similar technologies allow you to share information;

 

Social plugins and social applications are operated by the social networks themselves, and are subject to their terms of use and privacy policies.

 

Access to Account and Profiles

 

  • “Remember me” function: For ease of access to your account, you can use the "Remember me on this device" function when you log in to the website. This function uses technology that enables us to provide direct account access and to help administer the Memory Lane Movies service without requiring reentry of any password or other user identification when your browser revisits the service.

 

  • Giving others access to your account: If you share or otherwise allow others to have access to your account, they will be able to see shows you have watched, ratings, account information (including your email address or other information in the "Account" area of our website), and game related information (such as your in-game name and saved game progress). This remains true even if you use our profiles feature. You might have the option to use seamless account login through the Memory Lane Movies mobile app, which enables login to the Memory Lane Movies app on smart TVs, set top boxes, and other streaming media devices on the network to which you are connected. If you use that feature, those devices will remain signed into your account unless you later log out of those devices.

 

  • Profiles: Profiles allow users to have a distinct, personalised Memory Lane Movies experience, built around the movies and shows of interest to them, as well as separate watch histories. Please note that profiles are available to everyone who uses your Memory Lane Movies account, so that anyone with access to your Memory Lane Movies account can navigate to and use, edit or delete profiles. You should explain this to others with access to your account, and if you do not wish them to use or change your profile, be sure to let them know. Profile users may be offered the opportunity to add an email address, phone number or other information to the profile and will be provided with notice of collection and use at the time such information is requested (the Profile Privacy Notice applies.

 

 

 

Your Choices

 

Email and Text Messages. If you no longer want to receive certain communications from us via email or text message, simply click the"unsubscribe" link in the email or reply STOP (or as otherwise instructed) to the text message. Please note that you cannot unsubscribe from service-related correspondence from us, such as messages relating to your account transactions.

 

Push Notifications. You can choose to receive mobile push notifications from Memory Lane Movies. On some device operating systems, you will be automatically enrolled in the notifications. If you subsequently decide you no longer wish to receive these notifications, you can use your mobile device's settings functionality to turn them off. We also offer push notifications on certain web browsers. If you agree to receive those notifications and subsequently decide you no longer wish to receive these notifications, you can use your browser’s settings to turn them off.

 

 

 

 

 

 

Cookies and Internet Advertising

 

We and our Service Providers use cookies and other technologies (such as web beacons), as well as resettable device identifiers, for various reasons. We want you to be informed about our use of these technologies, so this section explains the types of technologies we use, what they do, and your choices regarding their use.

 

Cookies and similar technologies, web beacons, and resettable device identifiers. Cookies are small data files that are commonly stored on your device when you browse and use websites and online services. We use other technologies such as browser storage and plugins (e.g., HTML5, IndexedDB, and WebSQL). Like cookies, these other technologies may store small amounts of data on your device. Web beacons (also known as clear gifs or pixel tags) often work in conjunction with cookies. In many cases, declining cookies will impair the effectiveness of web beacons associated with those cookies.

If you use the Memory Lane Movies app on a mobile device, tablet, or streaming media device, we may collect a resettable device identifier from your device. Resettable device identifiers (also known as advertising identifiers) are similar to cookies and are found on many mobile devices and tablets (for example, the "Identifier for Advertisers" (or IDFA) on Apple iOS devices and the "GoogleAdvertising ID" on Android devices), and certain streaming media devices. Like cookies, resettable device identifiers are used to make online advertising more relevant and for analytics and optimisation purposes.

 

Why does Memory Lane Movies use these technologies?

We use these types of technologies for various reasons, like making it easy to access our services by remembering you when you return; to provide, analyse, understand and enhance the use of our services; to enforce our terms, prevent fraud; to improve site performance, monitor visitor traffic and actions on our site; and to deliver and tailor our marketing or advertising, and to understand interactions with our emails, marketing, and online ads on third party sites. We may also use these technologies to support the operation of our ad supported subscription plans.

 

To help you better understand how we use cookies and resettable device identifiers, please see the information below:

  • Essential cookies: These cookies are strictly necessary to provide our website or online service. For example, we and our Service Providers may use these cookies to authenticate and identify our members when they use our websites and applications so we can provide our service to them. They also help us to enforce our Terms of Use, prevent fraud and maintain the security of our service.

 

  • Performance and functionality cookies: These cookies help us to customise and enhance your online experience with Memory Lane Movies. For example, they help us to remember your preferences and prevent you from needing to re-enter information you previously provided (for example, during member sign up). We also use these cookies to collect information (such as popular pages, conversion rates, viewing patterns, click-through and other information) about our visitors' use of the Memory Lane Movies service so that we can enhance and personalise our website and service and conduct market research. Deletion of these types of cookies may result in limited functionality of our service.

 

  • Advertising cookies and resettable device identifiers: These cookies and resettable device identifiers use information about your use of this and other websites and apps, your response to ads and emails, and to deliver ads that are more relevant to you and for analytics and optimization purposes.

 

When we advertise our services on other websites or apps, some of the websites and apps where we advertise, as well as advertising technology companies that we use to purchase,deliver, optimise, and/or measure our advertisements (collectively “Advertising Partners”), may receive information from us as part of our campaign targeting, measurement, and optimisation (e.g. steps completed in sign-up and site visit or app open/install information). Common uses of this type of information are to judge the effectiveness of and optimise ad campaigns, by allowing Advertising Partners to see when someone who saw an ad later signed up for ourservice. Another common use is to make sure we do not serve ads trying to get individuals to sign up for the Memory Lane Movies service if they are already a Memory Lane Movies user. Memory Lane Movies uses contractual and technical measures designed to prevent Advertising Partners from accessing information regarding specific title selections you make, URLs you land on, or shows you have watched on our service. We do not share information about title selections or your shows you have watched on our service.

 

In connection with our ad supported subscription plans, Memory Lane Movies, our Ad Service Providers, and Ad Measurement Companies can use these technologies to operate and support our ad supported subscription plans, including supporting an Advertiser’s ad campaigns, measurement, and optimization of the same.

 

  • To exercise choice regarding resettable device identifiers. To opt out of behavioural ads from Memory Lane Movies in connection with a resettable device identifier on a mobile device, tablet, or streaming media devices, please configure the appropriate setting on your device (usually found under "privacy" or "ads" in your device's settings). You may still see Memory Lane Movies ads on your device, but they will not be selected based on your likely interests. Exercising choice over a resettable identifier is specific to that device. If you subscribe to an ad supported subscription plan and wish to exercise your choices, you should access the ad supported subscription plan controls described in the section “Memory Lane Movies Ad Supported Subscription Plan - Behavioral Advertising” above.

 

  • To exercise choice regarding other technologies. There are a number of ways to exercise choice regarding technologies that are similar to cookies, such as browser storage and plugins (e.g., HTML5, IndexedDB, andWebSQL). For example, many popular browsers provide the ability to clear browser storage, commonly in the settings or preferences area; see your browser's help function or support area to learn more. Other technologies, such as Silverlight storage, may be cleared from within the application.

 

Your Information and Rights

 

If you have a question regarding our privacy practices, please contact us using the “Contact Us” feature in the footer of our website. We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. Please also see the "Your Choices'' section of this Privacy Statement for additional choices regarding your information.

 

We may reject requests that are unreasonable or not required by law, including those that would be extremely impractical, could require disproportionate technical effort, or could expose us to operational risks such as enabling fraud.

 

Retention of information: We may retain information as required or permitted by applicable laws and regulations, including to honour your choices, for our billing or records purposes and to fulfil the purposes described in this Privacy Statement. Specifically, we retain information for our legitimate interests and essential business purposes, such as operating, maintaining and improving our services; complying with our legal obligations; and exercising our legal rights and remedies, including enforcing our terms of use. Our retention of information is based on many factors such as your relationship with Memory Lane Movies (for example, are you a Memory Lane Movies current member); the nature of the information; compliance with our legal obligations; defending or resolving actual or anticipated legal claims. We take reasonable measures to destroy or de-identify personal information in a secure manner when it is no longer required.

 

Security

 

We use reasonable administrative, logical, physical and managerial measures to safeguard your personal information against loss, theft and unauthorised access, use and modification.These measures are designed to provide a level of security appropriate to the risks of processing your personal information.

 

Other Websites, Platforms and Applications

 

The Memory Lane Movies service may be provided through and/or utilise features (such as the display of social media content, or the provision of voice controls) operated by third party platforms, or contain links to sites operated by third parties whose policies regarding the handling of information may differ from ours. For example, you may be able to access the Memory Lane Movies service through platforms such as gaming systems, smart TVs, mobile devices, set top boxes and a number of other Internet connected devices, or if you subscribe to an ad supported subscription plan, ads displayed may allow you to interact with them through clicking them.These websites and platforms have separate and independent privacy or data policies, privacy statements, notices and terms of use, which we recommend you read carefully. In addition, you may encounter third party applications that interact with the Memory Lane Movies service.

 

Children

 

You must be at least 18 years of age or older to subscribe to the Memory Lane Movies service. Minors may only use the service with the involvement, supervision, and approval of a parent or legal guardian.

 

Changes to This Privacy Statement

 

We will update this Privacy Statement from time to time in response to changing legal, regulatory or operational requirements. We will provide notice of any such changes (including when they will take effect) in accordance with law. Your continued use of the Memory Lane Movies service after any such updates take effect will constitute acknowledgement and (as applicable) acceptance of those changes. If you do not wish to acknowledge or accept any updates to this Privacy Statement, you may cancel your use of the Memory Lane Movies service.